It has been reported that celebrities who are the face of various advertisements may face jail time if they feature in misleading ads. According to a new draft passed by Consumer Affairs Ministry, celebrities can face up to five years in prison and a fine of Rs. 50 lakh for being a part of misleading ads.
Last year, the Centre had introduced Consumer Protection Bill 2015 in Lok Sabha to repeal the 30 -year-old Consumer Protection Act. In April 2016, a Parliamentary Standing Committee submitted its recommendations to impose hefty penalty and imprisonment to celebrities endorsing misleading advertisements as well as those involved in adulteration.
According to sources, the ministry has proposed strict provisions to tackle misleading advertisements as well as to fix liability on endorsers or celebrities. If the offense is made for the first time, then the celebrity will be charged with a fine of Rs 10 lakh and a jail term of up to two years. While for the second and subsequent offenses, a fine of Rs 50 lakh and imprisonment of five years has been proposed for brand ambassadors.
A group of ministers will be meeting today with the Finance Minister Arun Jaitley to discuss the changes proposed by the Consumer Affairs Ministry in the draft law before placing it for the Cabinet approval.