The much talked about and highly anticipated destination wedding film Shaandaar released last week. However, despite enjoying an extended holiday weekend, the film has underperformed at the box office and how. Contrary to expectations, Shaandaar that was estimated to be one of the biggest money spinners this year has turned to stone.
In fact if the lead pair’s twitter profiles are anything to go by, then it certainly seems like they have gone into hiding, with their last tweets being just before and on the day of the film’s release. But it isn’t just their obvious absence from the social networking site that reveals their lost spirit in the film. In fact we also hear that the makers of the film have since cancelled quite a few promotional events that were scheduled to be held over the weekend.
With this disaster and the stars quite evidently going into a depression mode, the usual blame game has begun, with questions being raised on whether Vikas Bahl’s Queen was just his one off fluke success and that he has majorly failed as a filmmaker this time, or is it that the distribution team at Fox Star Studios has failed to capture the essence of the film, or was it the marketing and PR teams that over sold the film to the masses. However apart from these questions, another one that is being asked is that how was such a concept and script approved by Karan Johar’s Dharma Productions, since the company is known for its high quality content.
On the other hand, the reasons that are said to be the strong causes of the film’s underperformance are the highly negative reviews and the low key word of mouth that proved disastrous to the film. However, despite opening on a high note last Thursday, the film has shown a gradual but steady drop in overall box office collections. Adding to their woes, today being Monday, a day when usually every film’s box office collections show a dip, we wonder what will be the fate of Shaandaar at the box-office.