Renowned cricketer and Indian cricket captain Mahendra Singh Dhoni recently turned a year older and the makers of his upcoming biopic planned a special treat for the sports persona. Fans of Dhoni also got an opportunity to make it special for their favourite star.
Besides getting an opportunity to launch a special poster of the film, the makers took the fan-celeb experience to the next level, where they asked fans of the cricketing legend to send in their birthday greetings for M S Dhoni in the form of a short video. The messages were said to be on the lines of what Dhoni stands for them, how he inspires them. In fact, the best of these messages will be chosen and included as a short montage in the actual end credits of the film, M S Dhoni – The Untold Story. This is then, a true chance for fans to connect with their icon, see themselves on the big screen. It is a unique chance to wish Dhoni and get it captured forever. All the other video entries will get a digitally signed poster by MSD with their message imprinted on the same.
Talking about it, Shikha Kapur, CMO Fox Star Studios, said, “M S Dhoni’s greatest connect with his millions of fans stems from the fact that they see him as a true representative of their dreams and aspirations. In a way, Dhoni stands for the common man’s hero and his fans share a special kinship with him that extend beyond the cricket field. Launching a major asset of the film, like the first official poster through his fans, is our way of giving all his followers something special on his birthday. The subsequent contest where we gratify the best videos of users wishing Dhoni by including them in the end credits of the actual film, is another way of extending the cinematic experience beyond the realm of the big screen and bring audiences that much closer to their stars.”
Directed by Neeraj Pandey, M S Dhoni – The Untold Biopic stars Sushant Singh Rajput, Kiara Advani among others and is slated to release on September 30.