Freida Pinto is a renowned social activist who essentially works towards the development of women and the actress has taken yet another step in this direction. Freida along with renowned Hollywood personalities like Jessica Chastian, Juliette Binoche, Queen Latifah, Twilight director Catherine Hardwicke and actress Ziyi Zhang among others will be launching nonprofit organization created to finance and produce content related to women empowerment.
This NGO called We Do It Together will focus on films, documentaries, TV and other forms of media dedicated to create content that will change perceptions of female stereotypes. An insider reveals the thought behind why this team came about this subject, “The move comes after the revelation last fall that the The Federal Equal Employment Opportunity Commission was interviewing dozens of female directors about the discrimination they face in both film and television. Women currently receive only 16% of the episodic TV directing jobs, and last year directed less than 5% of the major studio movie releases. ‘We Do It Together’ looks to change this. They will raise capital from grants, governments, corporate sponsors, and individual donations to invest in the production of films, proceeds from which will be reinvested in the company to create a self-sustaining organization prepared to invest in additional films. The first film through this new company will be announced at this year’s Cannes Film Festival.”