After successfully enticing audience with a host of shows with their video on demand platform Star India’s Hotstar has decided on venturing in the content creation zone. In fact we hear that Hotstar has roped in none other than iRock Production’s Siddhartha Jain as the creative director for original content.
With this appointment Jain, a serial entrepreneur and film producer, will report to Star India digital head Ajit Mohan. Commenting on the same, a source states that Hotstar is hell-bent on continuing its march forward towards development of original content.
As for Jain, prior to setting up iRock that produced the Sunny Leone starrer Ragini MMS, Jain was attached with Adlabs Films where he also produced the Salman Khan and Ali Larter starrer Marigold.