After having endorsed many FMCG brands, this time round, the hunky John Abraham has been roped in as a brand ambassador for Arunachal Pradesh Tourism. In a first of its kind initiative, BE Viacom18 has now partnered with the government of Arunachal Pradesh.
As a part of this unique initiative, BE Viacom18 and the government of Arunachal Pradesh will be providing strategic consultation services to promote the tourism in the state.
As Arunachal Pradesh’s ‘brand ambassador’, John Abraham said that the state had a lot to offer to its tourists in the form of its culture, heritage, adventure sports and music.
Read original article: