Mahesh Bhatt upset with the way Fox promoted Mr X

Emraan Hashmi’s recent film Mr. X failed to impress the audience at the box office. While this had a drastic effect on Emraan’s career graph, the Bhatts decided to take matter into their hands for their upcoming projects.

Readers may be aware that Mr. X was co-produced by Fox Star Studios, who also handled the promotions of the film. Mahesh Bhatt, who did not expect Mr. X to open to such low response, has now decided to handle the promotions of his future films all by himself. Apart from Citylights and Mr. X, the next film which is a part of the three film deal between Vishesh Films and Fox Star Studios, is Hamari Adhuri Kahaani which once again stars Emraan Hashmi alongside Vidya Balan and Rajkummar Rao. Hence, this time around, Mahesh Bhatt has refused to take any risks and has decided to promote the film along with his team, instead of depending on the studio. Mahesh mentioned that though he was the ‘leader’ of this project (Mr. X), he heard a few ‘voices in his office’ claiming that Mr. X was not marketed well. He further added that in order to avoid the mistakes that happened during the promotions of Mr. X, he has decided to take the help of another agency, with whom they have a long association, who will be helping him and his team in promoting Hamari Adhuri Kahani.

However, none of these decisions seem to have hampered Vishesh Films’ association with Fox Star studios and even Mahesh claimed that whatever differences were there between the companies have been sorted out. Voicing out a similar opinion was Vijay Singh, CEO of Fox Star Studios who added that their next film with Mohit Suri has shaped up fabulously.

Originally posted here:

Mahesh Bhatt upset with the way Fox promoted Mr X

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