In a day and age when star value, promotional budgets and critic’s reviews decide the fate of a film, we saw something very new last week. In a first of its kind, the makers of the recently released Kapil Sharma starrer Kis Kisko Pyaar Karoon, Venus Records, not only received full payment for the sale of the distribution rights of the film but also received a sealed cheque that takes into consideration the box-office success and subsequent overflow collections there from.
News is that Ratan Jain, head of Venus Records, received a cheque in a seal envelope from producer- distributor Vashu Bhagnani whose Puja Films acquired the all India distribution rights of Kis Kisko Pyaar Karoon. Apparently, post assessing the feedback emanating from the trial shows of the film, Vashu Bhagnani was confident about Kis Kisko Pyaar Karoon performing well at the box-office. This gesture pleasantly surprised Ratan Jain as the usual norm in the industry is that such overflow cheques are presented three to four months after a film’s release. However, Vashu presented the same to Ratan Jain even before the first show of the film was played.
As for the film itself Kis Kisko Pyaar Karoon that is directed by Abbas- Mastan features an ensemble cast of Kapil Sharma, Manjari Fadnis, Simran Kaur Mundi, Sai Lokur, Elli Avram, Arbaaz Khan and Varun Sharma. The film that released on Friday last week has in fact earned Rs. 28.81 cr over the Opening weekend.
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