Amidst several feathers added to her cap, Priyanka Chopra in a unique move of sorts has decided to turn the first actress in Bollywood to co-produce a mobi-series under her banner Purple Pebble Pictures along with the production house Endemol India. The actress has joined hands with the subscription driven video entertainment mobile app NexGTV and the celebrity digital network Fluence for the said series titled ‘It’s My City’.
‘It’s My City’ will premiere as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls – Manika, Sonali, Tina and Nikki – living together in the same flat in Mumbai. Captured in a light hearted fashion, this sit-com, also offers a unique and real insight into the lives of Indian girls staying away from their families in pursuit of their dreams in the city of dreams Mumbai. Priyanka Chopra too appears in the series as herself assuming the mantle of an official landlady, unofficial guardian and protective friend.
Speaking as a mentor and co-producer of the show, Priyanka Chopra said, “Digital is the new frontier of content and I’m diving right in. It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind ‘It’s My City’ is progressive to go where the young audience has moved towards, to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners. NexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘play’.”
Elaborating on the plotline of the show, Priyanka added, “This is a contemporary story featuring real stories and real conversations and situations. There is a huge parallel that can be drawn to my own reality of a young girl coming to Mumbai to literally make my dreams come true. I hope the stories are something the audience will identify with”.
The mobi-series premieres on NexGTV on January 22 2016 with new mobisodes every Tuesday and Friday.