Ranveer's Rupa ad controversy: PETA criticises, brand clarifies

Ranveer Singh in a still from the controversial Rupa Frontline ad © India Today Ranveer Singh in a still from the controversial Rupa Frontline ad

The visuals of actor Ranveer Singh taking a dive in the ocean and beating up a shark in a Rupa Frontline advertisement have got the People for the Ethical Treatment of Animals (PETA) up in arms. PETA plans to take the matter forward by writing to the actor and the brand. And once the concerns were raised by PETA, Rupa has also gone on to clear matters.

“PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today’s socially aware youth,” said Poorva Joshipura, PETA India CEO, in a statement.

In the advertisement, the Gunday actor can be seen trying to impress a girl and diving into the ocean to save her from a shark. He is later seen thrashing the shark. The animal rights organisation also condemned the gesture of using an animal to woo someone.

“By recruiting Ranveer Singh, Rupa Frontline is desperately trying to attract youth, but nothing shows how utterly out of touch with youngsters the company actually is than its depiction of cruelty to animals in its advertisement. There is nothing sexy about pretending to beat up an animal, and nothing that may disgust a girl more. The ‘ruthless killers’ in the human-shark relationship are actually the humans. Recent studies indicate that up to 73 million sharks are killed each year, mainly for their fins, which are put in soups and eaten mostly in Asia. India is the second largest shark fishing nation in the world,” Joshipura added.

This is not the first time Ranveer has courted controversy. The actor’s recent brush with an issue was when he took part in the controversial AIB Roast.

Following PETA’s statement, a spokesperson for the brand has clarified matters.

Mukesh Agarwal, whole-time director, Rupa & Co Ltd and spokesperson for the brand said, “This is to clarify that the shark shown in the latest Rupa commercial featuring Ranveer Singh is a rubber toy. No animal was used in the shoot. It is not our intention to hurt anyone’s sentiment. We will be adding a disclaimer to the ad to this effect.”

(With IANS inputs)


Ranveer's Rupa ad controversy: PETA criticises, brand clarifies

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