It seems like the Indian music giant T-Series that has in the recent past emerged as a strong contender in terms of film production will be soon taking over the digital space as well. In fact in a recent poll, T-Series’ YouTube (YT) channel has been voted as one of the Top 10 channels globally.
With a total of 16 channels on YT with more than 30 billion views so far and 13.6 million total subscribers, the network attracts approximately 41 million views per day. T-Series main channel incidentally is the biggest in the network with 9.86 million subscribers, with other major channels being Apna Punjab with 517k subscribers, devotional channel Bhakti Sagar with 692K subscribers, the regional channel with 536K subscribers and the bhojpuri channel Hamaarbhojpuri with 493K subscribers. The T-Series YT channel is the biggest in South Asia.
Commenting on the same Neeraj Kalyan, President of T-Series says, “We are really happy to be ranked among top 10 YT channels globally. This is a result of 4 years of hard work and passion of the entire T-Series team comprising Tech, Data & Content experts. T-Series main channel will be the first in South Asia to cross landmark 10 million Subscribers in April this year. Over the years, 4 Cs have driven our digital strategy; Consistency in Content quality, Curation of content and Consumer engagement. We stand committed to continue building online community for brand T-Series with the same passion and commitment. Apart from music and films, we have diversified into kids’ infotainment segment with an Animation Channel Kids Hut and Wellness Segment with Health and Fitness channel are really excited with their growth and increasing consumer engagement.”