When stars invaded the cricket pitch

Movie promotions are increasingly becoming aggressive, challenging filmmakers and actors to come up with innovative and unique strategies everyday. And what better than cashing in on cricket mania — a passion that is as big as Bollywood? Promotional activities centered on cricket are being planned by the marketing teams of different production houses.

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The trailer of the much anticipated ‘Bombay Velvet’ was launched during the cricket World Cup quarter final between India and Bangladesh last month. A special video was shot to accompany it and the film’s lead actor, Ranbir Kapoor also did commentary for the match.

An industry source says, “Films and cricket cross paths every now and

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