Why Kareena is a bankable brand in every sense of the word

Kareena Kapoor turns 35

Chennai: It was nearly 15 years ago that Kareena Kapoor made her Bollywood debut when she essayed the lead role in the war-drama ‘Refugee’. Directed by JP Dutta, the film received tremendous critical acclaim and helped her kick start her career in the best way possible. In the years that followed, ‘Bebo’ consolidated her standing in the industry even further, establishing herself as a synonym for success. Today, as Kareena turns a year older, we take a look at what makes the actress contemporary Hindi cinema’s most bankable brand.

Planned her career well: Right from the word go, Kareena has planned her career with utmost care. The actress normally agrees to do a film only if it satisfies her creative urges to the fullest. Furthermore, she has absolutely no qualms whatsoever about turning down a role if it is not in sync with her career objectives. This was perhaps best illustrated when she walked out of Rakesh Roshan’s ‘Kaho Naa Pyaar Hai’, stating that as the film’s main focus was on Hrithik Roshan’s character it wasn’t exactly a very good vehicle for her Bollywood debut.

Versatility personified: Kareena’s versatility has played a big role in giving her an edge over professional rivals. While on one hand she has done complete justice to comic roles in films such as ‘Gomaal Returns’ and ‘Golmaal 3’, on the other the actress has floored movie buffs with some truly hard-hitting performances in dramas like ‘Heroine’. Moreover, Kareena has also pushed her limits as an artist by doing emotionally challenging roles in movies such as the Sudhir Mishra-directed ‘Chameli’. As a result of this tremendous range, she has successfully re-invented herself and expanded her fan base in the process.

Worked with the best: During her highly illustrious career, the actress has not only worked with some of Hindi cinema’s biggest names but has also quite comfortably held her own against them on the big screen The tremendous critical acclaim received by her for her lively performance in ‘Kabhi Khushi Kabhi Gham’ is a case in point. Directed by Karan Johar, the film saw her working alongside established superstars like Shah Rukh Khan and Amitabh Bachchan. Even though Kareena was a relative newcomer back then and part of an ensemble cast, she managed to walk away with a Filmfare award nonetheless.

Has a heart of gold: Besides being a gifted performer, Kareena is also a highly responsible citizen. Over the years, she has participated in several activities aimed at promoting education amongst children. Moreover, nearly four years ago the actress served as ambassador of a campaign aimed at curtailing violence against women. Furthermore, last year she joined hands with the UNICEF to initiate a better learning environment in schools. As such it can safely be said this Kapoor lass is fully aware that being a celebrity entails some amount of social responsibility.


Happy Birthday Kareena Kapoor: 10 roles Bebo could have avoided

Read the article:

Why Kareena is a bankable brand in every sense of the word

About the Author


No Comments

Leave a Reply

Time limit is exhausted. Please reload CAPTCHA.